Resume
Experience
MARKETING COMMUNICATIONS SPECIALIST
Caleres
May 2021 - Present
Saint Louis, MO
Work with stakeholders on Rykä and LifeStride brands across departments to communicate the brand’s vision and develop deeper connections with the consumer across channels. Direct social marketing planning and execution both with internal and external partners. Track and analyze KPIs through Power BI and Adobe Analytics for program evaluation across platforms. Collaborate with the creative team to develop distinctive and impactful assets for sales presentations, website, emails, paid media, SMS, social media, packaging etc.
SENIOR MARKETING + COMMUNICATIONS LEAD
KellyMitchell Group
April 2016 - May 2021
Saint Louis, MO
Guided development of new social media strategy to enhance talent acquisition program. Handled external digital partnership development. Wrote weekly blogs and press releases, targeted at key internal and external stakeholders. Created graphics for use on our digital platforms, as well as managed the strategy for all social media platforms. Oversee and continuously update the portfolio of client and promotional gifts. Provide management focus that builds and maintains a superior work culture.
MARKETING MANAGER
Ad Club St. Louis
September 2014 - April 2016
Saint Louis, MO
Managed day to day operations of every aspect of the organization, overseeing all communication strategy (email, print, digital and social media). Handled event coordination and acted as an account director and liaison between the club and the St. Louis advertising community.
FREELANCE BRAND STRATEGIST
Conscious Minds
July 2014 - August 2014
Pasadena, CA
Supported the agency in creative development, strategy, and competitive research for national retailer, Staton Optical. Additionally, worked on new business pitches for NIKE basketball and Garmin.
BUYING + MARKETING INTERN
Flip Flop Shops (corporate)
May 2013 - August 2013
Vancouver, BC (remote)
Managed and oversaw the development of our test sunglass program, featuring the brands Spy, Ryders, Kaenon, and Dot Dash. Additionally, helped organize our SalesForce system and guided aspects of the company's Middle East expansion.
ACCOUNT MANAGEMENT INTERN
TBWA\Chiat\Day
May 2012 - August 2012
Los Angeles, CA
Coordinated a wide variety of project management tasks for one of the agency's largest clients, Nissan. Contributed to the development of a new strategic direction for the Nissan Leaf, the company's electric vehicle. Researched new social media tactics for fall launch events, and worked with the business affairs department on the legality of one of our iAd concepts.
STRATEGY + DESIGN INTERN
Publicis BOS Group
February 2012 - May 2012
New York, NY
Assisted Publicis' BOS Group with design and strategy projects. Acted in an account management capacity for Hilton Worldwide. Helped with logo and publication design projects and participated in the execution of customer interviews and profiles for our EMEA customers. Also worked with clients at the New York City Housing Authority and PetSmart Charities.
SALES + WHOLESALE INTERN
YEOHLEE
June 2011 - December 2011
New York, NY
Merchandising assistant with our largest national account, Lord & Taylor. Coordinated and helped manage market appointments for this high-end fashion line, as well as researched and pursued relationships with potential retail clients. Prepared weekly selling reports and line sheets. Also worked with clients in the retail boutique.
STAFF MEMBER
Commission on Presidential Debates
October 2008
Nashville, TN
Worked in the global media filing center, helping to organize the press before the debates, and worked directly with the political campaigns to manage their traveling press during the debate itself.
MARKETING + SALES INTERN
LIJA
August 2008
Richmond, BC
Worked to identify new distribution opportunities and strategies for introducing seasonal collections in both the women's golf and tennis lines. Also helped to research promotional ideas to connect with both retailers and the consumer.
INTERN
Canucks Sports + Entertainment
August 2007
Researched marketing initiatives of other NHL clubs; developed proposal for Bring Your Child to Work Day.
Vancouver, BC
Education
MIDWAY UNIVERSITY
Degree: Master of Business Administration
Spring 2021 - Present
Midway, KY
Actively enrolled in Midway University's Master of Business Administration program virtually. The anticipated graduation date is Spring 2023. Current GPA: 4.0
UNIVERSITY OF VERMONT
Degree: Bachelor of Science in Public Communication
2012 - 2014
Burlington, VT
President of the UVM American Marketing Association Marketing Club, where we increased membership by 800%, as well as organized local and regional company visits. Advertising Manager for The Vermont Cynic, the University's paper, managing local, regional and national accounts. Also worked as the PR and Marketing Manager for the paper, broadening our on-campus reach. President of UVM SIG (Sorority Interest Group), wherein a span of four months, we founded and developed an organization that became the campus chapter of Kappa Delta Sorority.
PARSONS THE NEW SCHOOL
FOR DESIGN
Major: Design and Management
2010 - 2012
New York, NY
Public Relations volunteer for the Fusion Fashion Show, an annual competition between Parsons and the Fashion Institute of Technology, which garners both national and international press. Designer for Recycled Runway in both 2011 and 2012, which challenged participating designers to reuse materials in creating new looks. Member of the sustainable fashion club.
Professional Skillset
Adobe Analytics and PowerBI
Proficient in Adobe Creative Suite
Strategic Planning
Digital Marketing (e-newsletters, social media, website management, etc.)
Personal Statement
I am deeply passionate about building strong brands and contributing to the driving forces that help develop lifelong brand loyalists. My focus on best practices, coupled with my endless curiosity, drives me to be vigilant in search of the best resources to deliver optimal results.